New Year’s Resolutions for Your Retail Business
Reflect on the Previous Year
You first need to look at the performance of all your marketing channels in the previous year. This includes your online advertising accounts, social media, and organic traffic. See if your efforts have helped you reach your goals and the results you wanted. If your goals were met, think about continuing your efforts or putting more emphasis on this area. If your goals weren’t met, think about what you can do better. Remember, it’s okay to fail as long as you learn from it and improve for the future. Take some time to reflect on what worked and what didn’t. Marketing is all about testing tactics to see if they’re effective.
Re-Evaluate Your Goals and Priorities
If it’s the start of your fiscal year, it may mean you’ll have the budget to set up an ecommerce store, update the website, or increase social media presence. It’s the best time to get started on all the projects that you pushed aside last year. However, you should re-prioritize your digital marketing strategy based on your overall business objectives. Consider the efforts you’d like to continue and slowly introduce new initiatives over time. You do need to keep up with the latest trends, but you also have to make sure that you don’t neglect other aspects of your overall plan.
Set Goals that will Keep You on Track
As with any resolution, people over-estimate what they can actually achieve or they have a hard time staying on track. It’s common to be optimistic of the possibilities that a new year brings, but it’s important to also be realistic. Once you’ve set your goals and priorities, the next step is to set (SMART) goals. These are Specific, Measurable, Actionable, Realistic, and Time-bound goals that will improve your chances of achieving your goals. You can even set benchmarks to ensure you’re on the right track.
Refresh Your Digital Marketing Strategy
It’s good to re-evaluate your strategy from time to time to ensure that your business is constantly improving. This is just the first blog in our retail series. Follow us in the next few weeks as we uncover solutions to common retail problems. We’d love to keep in touch, so fill out the form below!