By: Snaptech Marketing May 28/2018

GDPR laws came into full effect on Friday, May 25th. Watch Darcy McGilvery, our Director of Marketing Services, on CBC as he discusses how this will affect Canadian businesses.

Critical Takeaways

What is the GDPR?

The GDPR (General Data Protection Regulation) is an EU law which outlines how businesses must act when exporting the personal data of individuals who are within the European Union.

Does it affect my business?

If you actively advertise in the EU or if your website receives traffic from citizens within the EU, you should immediately take action to ensure you are compliant. Whether you actively do business in the EU or not, there are still actions your business should take to ensure that you are protected.

What do I need to do to ensure I am legally protected?

The GDPR covers a wide array of topics involving the collection and use of data from individuals in the EU. This includes:

  • Privacy Policy Requirements
  • Pop-ups to Notify Web Users Regarding Cookies and Tracking
  • Remarketing Compliances

To gain a better understanding of the specific actions that are pertinent to your company, you should contact a business lawyer.

Looking to Learn More?

As leaders in the digital marketing field, Snaptech can help you gain a better understanding of how your business relates to the GDPR. Give us a call today at (604) 677-0742 and we can help answer any questions you may have.