Developing a Web Strategy
Your company, product and service are going to be unique, and you will have a specific budget in mind when it comes to promoting them. A comprehensive approach backed with deep industry knowledge can help you decide how to proceed. Our team has helped over 100 businesses find their way online to success, and we can’t wait to use what we’ve learned along the way to help you too.
Our web strategy development process looks a little like this:
Evaluate the Landscape
You need to know what you’re up against before you develop a plan. Sometimes this phase discovers a new competitive advantage or a crucial piece leading to a shift in positioning your business online.
Marketing Audit
Once the landscape has been mapped out, it is time to look at existing marketing, acquisition and customer sentiment. This process allows you to identify what is working now and what needs to be eliminated or potentially approached from a different angle.
Web Strategy Document
With the above information about your business at our disposal, we put the pieces together. Adding the landscape and audit to our deep tactical and strategic knowledge, we create a custom plan for you that uses the budget you’ve identified for marketing.
Execute and Optimize
Your feedback helps us perfect the document and we launch the plan. It acts as our guidebook going forward, and as the digital marketing industry shifts or your business changes, we come back to the plan and tweak as needed.
Why work with Snaptech - your web strategy agency
You have choices in who you work with. There is no shortage of agencies, consultants or in-house talent out there. Here’s how you benefit from working with us.
Multiple Pricing Models
We have no contracts and can price in multiple different ways. This flexibility means you are able to pick the method that works best for your budget.
Expertise
Your business matters to you and it should be in the hands of professionals. After years of developing web strategies for businesses of all sizes, we are well equipped to help you navigate yours. Your digital marketing plan will benefit from working with people who know the right questions to ask because they’ve done this before. That’s us.
Collaboration
One person can only learn so much, which is why it's incredibly difficult to develop a comprehensive strategy alone. When you work with us you have a team of individuals with expertise across tactics collaborating to create a robust digital marketing strategy.
Personalization
We have a love for cookies (they comprise 90% of our office snacks), but we hate cookie-cutter strategies. Your business, audience, needs and website are different from your competitors - so why would your digital marketing strategy be anywhere close to the same?
Holistic Approach
Developing a web strategy and plan requires looking at your entire brand presence, not only your online presence. We take a look at your owned, earned and paid media across the board to develop something that aligns with your overall brand, and isn’t siloed.
Communication
Honesty is one of our core values and nowhere is that more important than our client communications. Transparency with what we are seeing and assisting you in the development of a realistic strategy are pillars of our marketing plan communications.
The ultimate reason? We get results
The proof is in the pudding (if pudding looked like client testimonials). Hear about how we’ve worked with other companies to develop their strategies.
Interested in getting your web strategy off the ground? We’d love to hear from you.
Good business starts with a discussion