Developing a Web Strategy
Your company, product and service are going to be unique, and you will have a specific budget in mind when it comes to promoting them. A comprehensive approach backed with deep industry knowledge can help you decide how to proceed. Our team has helped over 100 businesses find their way online to success, and we can’t wait to use what we’ve learned along the way to help you too.
Our web strategy development process looks a little like this:
Evaluate the Landscape
You need to know what you’re up against before you develop a plan. Sometimes this phase discovers a new competitive advantage or a crucial piece leading to a shift in positioning your business online.
Once the landscape has been mapped out, it is time to look at existing marketing, acquisition and customer sentiment. This process allows you to identify what is working now and what needs to be eliminated or potentially approached from a different angle.
Web Strategy Document
With the above information about your business at our disposal, we put the pieces together. Adding the landscape and audit to our deep tactical and strategic knowledge, we create a custom plan for you that uses the budget you’ve identified for marketing.
Execute and Optimize
Your feedback helps us perfect the document and we launch the plan. It acts as our guidebook going forward, and as the digital marketing industry shifts or your business changes, we come back to the plan and tweak as needed.