Our Content Strategy Process

We believe in a holistic process. After all, a moving company’s content strategy is going to be different than a high-end fashion brand. However, there is always an opportunity to plan and create excellent content. 

Creating a top-of-the-line content strategy usually looks like this:

Learning About You

The first step is getting a good sense of who you are as a brand and what sets you apart from the competition. We want to know every single little detail about what makes you unique, and learn what you do better than the competition.

Getting to Know Your Customers

Our next step is to learn about your customers. What kinds of content do they interact with? What are their favourite brands? What are the pain points in their everyday life that you can help resolve? From this, we’ll create personas that humanize your content strategy.

Create an Action Plan

Using all that we’ve learned so far, we’ll come up with an action plan that helps you to communicate your brand and establish yourself as someone to listen to, exactly where your customers are going to listen. This could be a webinar series, blog posts, a social media campaign, a monthly newsletter… the possibilities are endless. We’ll come up with a plan to develop and distribute the content so that it improves your brand.

Improve and Grow

From the launch of your content strategy onwards, we are constantly improving and growing. After all, a strategy is always evolving. We’ll make plans to continue what’s working, while

Creating the right content is more than good marketing; it provides you with an opportunity to make connections, learn about your audience, and strengthen relationships with your customers, stakeholders, and community. The possibilities with content are endless… but they shouldn’t be random. While content is king, a great strategy keeps you on the throne. Snaptech is the content strategy agency that will take you from planning to creation to connection while remaining true to your brand.

Let’s Get Started

Of course, don’t just take our word for it. The proof is in the pudding, and our all-time favourite flavour of pudding is testimonials. See what some of our clients have to say about their experience working with Snaptech here.
Want to create a content marketing strategy that truly connects with your customers. Let’s make it happen. Connect with us today to discuss just how we can help you.

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