Our Content Strategy Process
We believe in a holistic process. After all, a moving company’s content strategy is going to be different than a high-end fashion brand. However, there is always an opportunity to plan and create excellent content.
Creating a top-of-the-line content strategy usually looks like this:
Learning About You
The first step is getting a good sense of who you are as a brand and what sets you apart from the competition. We want to know every single little detail about what makes you unique, and learn what you do better than the competition.
Getting to Know Your Customers
Our next step is to learn about your customers. What kinds of content do they interact with? What are their favourite brands? What are the pain points in their everyday life that you can help resolve? From this, we’ll create personas that humanize your content strategy.
Create an Action Plan
Using all that we’ve learned so far, we’ll come up with an action plan that helps you to communicate your brand and establish yourself as someone to listen to, exactly where your customers are going to listen. This could be a webinar series, blog posts, a social media campaign, a monthly newsletter… the possibilities are endless. We’ll come up with a plan to develop and distribute the content so that it improves your brand.
Improve and Grow
From the launch of your content strategy onwards, we are constantly improving and growing. After all, a strategy is always evolving. We’ll make plans to continue what’s working, while
Creating the right content is more than good marketing; it provides you with an opportunity to make connections, learn about your audience, and strengthen relationships with your customers, stakeholders, and community. The possibilities with content are endless… but they shouldn’t be random. While content is king, a great strategy keeps you on the throne. Snaptech is the content strategy agency that will take you from planning to creation to connection while remaining true to your brand.
The Benefits of Working with Snaptech
At Snaptech, we pride ourselves on going above and beyond for our clients, creating content strategies that allow your brand to become the answer to all of your ideal customers’ questions. Beyond creative, thoughtful strategies and engaging content, here are some of the best things about working with Snaptech.
Your Account Manager
Nobody wants to be treated like a number. Our content team manages a low number of clients so they can focus on what matters - getting you results. You’ll have your own dedicated account manager who is also the person working on your campaigns.
We have a love for cookies (they comprise 90% of our office snacks), but we hate cookie-cutter campaigns. Your business is unique, and your content will reflect all of the wonderful things that make your business what it is. We won’t just be copying the same things your competitors are doing.
Honesty is one of our core values and nowhere is that more important than our client communications. Transparency regarding your content development and performance, robust reporting so you know exactly what we’re doing for you and telling you like it is (and what we are going to do about it) are hallmarks of our client relationships.
Your website and creative assets belong to you - always. If for whatever reason we part ways, you can continue to use your content strategy, and any materials developed in the campaign, for whatever you’d like. It just makes sense.
In-House Web Devs
Search engine optimization and web development go hand in hand. An important part of SEO campaigns is dedicated to ensuring your site is technically sound. We’ve got web developers on staff who advise our team, reducing back-and-forth and overall costs.
Our clients stick with us because they’re getting results, not because of legalese or the threat of fees.