THE SNAPTECH BLOG

Artificial intelligence (AI) is giving marketing directors something new to think about. In the past six months AI tools like image generation software (DALL-E, Midjourney) and content generation software (ChatGPT) have captured the attention of not just digital marketers but the general audience. The impact that AI can potentially have on business in the 2020s [...]

For months there’s been talk of a forthcoming recession, almost like how people look up to a cloudy sky and say to themselves, “A storm is coming.” Whether or not a recession is in the cards, the speculation and worry can be an intimidating time for a business owner wondering whether they should invest and [...]

Oh yeah, that thing. Beginning July 1, 2023, Google is sunsetting Universal Analytics and replacing it with Google Analytics 4. Google is promising a better, bigger suite of analytical data for webmasters including machine learning to better forecast emerging trends on your site(s); deeper insight into ad campaigns; an easier time setting up goals; and [...]

Small businesses, like yours, are vital for our communities. COVID-19 has made it more difficult to continue connecting with your customers and making positive impacts in your neighbourhoods. All of your current and potential customers are staying home and shopping online. How do you make sure that your retail business remains accessible? The BC government [...]

So, you’re looking for a new digital marketing agency – congratulations! Whether you’re a small business owner looking to bring in new leads, or a marketing coordinator outsourcing digital expertise, working with a digital agency means that you have a team of experts responsible for your online marketing. There are a lot of digital marketing [...]

Why are online reviews so important? More customers than ever aren’t even leaving the search results page when they make a Google search. They’re finding all the information about your business that they need right within the search engine results page; one of the key pieces of information is the star rating that you’ve received [...]

Google makes updates to its algorithm all the time. This is one of the reasons why it is so important to have individuals well versed in organic optimization on your team or within your agency; if the algorithm makes changes to your site, a skilled SEO can help you bounce back. On rarer occasions, Google [...]

Digital marketing has allowed businesses and marketers to gauge the success of advertising campaigns far more than in the days of exclusively traditional media. We are now provided with large volumes of data about the number of visitors to a website, how they interact with the website and how many conversions came from those visits. [...]

Last week, I had the pleasure of attending Unbounce’s 2019 Call-to-Action conference in Vancouver, BC. Unbounce consistently creates a wonderful learning experience for 1000+ marketers who attend. Their attention to detail and the diverse approaches of the speakers always make for a great holistic marketing event… not to mention the food trucks and live band [...]

What does Google My Business do? A Google My Business profile is the listing that appears for local search queries. A local search query generally contains the words “near me” or a specific location. For example, if you were a cupcake shop in Toronto, your profile has a chance of appearing within searches for “cupcakes [...]

Blogs have been written about almost any topic you can think of and can be a very valuable tool for businesses. I frequently find blog pages on websites that seem like they were written because the business feels the need to keep up with their competitors or stay current with digital trends. As a result, [...]

You’re a small business, and you know you need to be online. The problem is if you Google “how to start online marketing” or “where do I start with a digital marketing strategy”, you get hundreds of articles and pieces of advice without one clear answer. Today, we’re aiming to break down the basic pillars [...]

If you’re going to do just one thing to promote your business, it’s should be Local SEO. We’re aware that this is marketing speak; that’s why we want to let you know what Local SEO is and why it matters to your company. What is Local SEO? Let’s start with SEO; lots of people have [...]

Traditional marketing refers to offline marketing channels, such as outdoor advertisements and radio ads. Digital marketing is any and all marketing that takes place online. Without an online presence today, it is hard to compete and grow your business, which is why more companies than ever are integrating digital tactics into their promotions. Online marketing [...]

When you create a website for your business, you want it to be easy for everyone to find you online. More than ever, users are taking to Google to research products, services and businesses. If you have your website up and running, it should be easy for your customers to find you on Google, right? [...]

It is a scenario that I encounter all too often. I’m working on a client’s account – optimizing campaigns, checking links and lead data – and something seems off. Maybe the number of form leads has dropped off dramatically in the past few days. Sometimes ads that were previously performing really well are being disapproved [...]

In the early 2000s, company websites were like digital brochures, showing off the fact that your business was advanced enough to have a web presence. Functionality was often pushed aside in favour of flashy animations, “eye-popping” designs and a catchy jingle when the user arrived on the website. At the time, the internet was a [...]

It’s no secret that small, local businesses don’t have the same advertising capabilities as large-scale corporations. However, there are actions that every small business should take within their marketing strategy to maintain their reputation online. This is commonly known as reputation management. As a small business, it is especially important that customers searching for your brand [...]

So you’ve gone through all the steps of creating an excellent digital marketing campaign. You know who your audience is and why they’re the ones who will help you reach your business’ goals. Your team has created beautiful ads with creative, insightful copy. The platforms you’re using are perfect for reaching your ideal customer. The [...]

Migrating a website can be a daunting task that can have a serious impact on your business if done incorrectly. One of the main causes of unsuccessful website migrations is the lack of understanding and involvement of SEO within the process. Because of this, many businesses experience a large drop in organic visibility and traffic [...]

Holistic medicine practitioners believe that a person is made up of interdependent parts; if one part is not working properly, all other parts of the body will be affected. Holistic marketing approaches are similar. If one part of your marketing strategy isn’t working, all parts of the strategy must be taken into consideration to fix [...]

So, you’ve received your monthly marketing report: now what? This is the question on every marketing manager’s mind at the beginning of each month. What does the report mean and where to go next? There are so many different ways to report on success, and a successful report is the best one to receive. However, [...]

Running your own service-based business is never easy… Seasonal fluctuations and an unpredictable economy can lead to ebbs and flows of work. It can be hard to focus on running your business when you’re worried about staying afloat. After all, bills still need to be paid and you need to make payroll. Things would feel [...]

Google is the world’s primary search engine with approximately 3.5 billion searches conducted every single day. Some of those searches are for your business, and Google Ads gives you the opportunity to be there when a user is looking for what it is you do. As a result, Google Ads can be an extremely valuable [...]

If you are planning to build a new website, it can be overwhelming to navigate all of the options available. “Template” website builders, like Squarespace and Wix, offer easy-to-build sites that can be created without expert assistance – but at what cost to the site’s quality? Websites that involve more technical effort, like those built [...]

When it comes to web design, certain terms have been trending in common years. Whether it be making your website “responsive”, “mobile-friendly”, or “accelerated” when loading, there are many factors that impact both your website’s performance and organic rankings. One term; however, deserves a conversation of its own: accessibility.   Most web design best practices [...]

Starting November 1st, 2018 the Federal Government is implementing a law that will require companies to disclose any data breaches to their stakeholders. Businesses that do not abide by the new law could be facing fines of up to $100,000 per violation. But, does this apply to your business? And, if so, what do you [...]

This week Google released their list of finalist for their annual Premier Partner Awards, and we couldn’t be more excited to share that Snaptech Marketing is up for awards in not 1 . . . not 2 . . . but 3 categories! The road to becoming a “Premier Partner” with Google is not an easy [...]

For decades business owners have associated marketing with advertising. Some of the most popular (and successful) tactics to market your business have been through TV ads, radio ads, and print ads. With the digital shift, most business owners instantly thought about how they can improve their ad spend with search ads, display ads, and social [...]

Imagine that as you enter a building there is a greeter there telling you: “We have no security.” Without the proper protocol, this will happen to your website. Over the past year, Google has been ramping up its crusade to ensure that the websites it sends users to are safe and secure. Last December, our SEO [...]

GDPR laws came into full effect on Friday, May 25th. Watch Darcy McGilvery, our Director of Marketing Services, on CBC as he discusses how this will affect Canadian businesses. Critical Takeaways What is the GDPR? The GDPR (General Data Protection Regulation) is an EU law which outlines how businesses must act when exporting the personal [...]

1: Path to Purchase Reports Chances are that most people who end up becoming one of your customers have to visit your website more than once before opening their wallet. This means that it’s not just important to see which traffic sources drive sales and leads, but also which traffic sources influence the purchase-making decision [...]

Google Analytics as your Guide You can find a lot of information about your brand’s online audience from your website’s analytics. In fact, using Google Analytics can show you more than just the basics about your audience. It tells you relevant information about your buyer’s age and gender, who is the majority of your traffic [...]

On June 29th 2016, Snaptech was informed of our inclusion to the Premier Partner program. The Premier Partner program recognizes partners who, not only produce the best results but who also manage a substantial portfolio value and whose employees hold additional Google AdWords qualifications. Snaptech’s place in the Premier Partner program affords us a higher [...]

If any of these three exceptions apply to your business, then you should be fine. However, if generating leads or sales is a main function of your website and losing that business would be a serious setback, launching a responsive website before the end of the year should be your #1 online marketing goal. What [...]

As SEO continues to shift from a “post-hoc bag of tricks” to a holistic set of internet best practices, the doorway to success increasingly relies on getting it right from the get-go. One of the earliest steps in the web development process, website architecture is a pivotal process that can make-or-break your site’s SEO success. [...]