It Matters More Than You Think
You are probably thinking to yourself, why do I need to spend time and money unifying my brand voice when I could be driving traffic to my site? Or you’re thinking about something else entirely, but hear us out anyways. Brands that have unified messages and presence resonate differently with their audience. They stand out. They don’t throw things at the wall and see what sticks – they create curated experiences for their guests. It’s the difference between us cooking you a stir-fry on a Tuesday night with the semi-stale vegetables in our crisper and you getting a five-star meal carefully paired with fine wine. And in a world where humans are constantly bombarded by marketing, a curated experience hits differently.
Our brand and voice research process goes a little like this:
You will tell us all about your business and your existing customers. We will take that information and perform qualitative and quantitative analyses, finding out all that we can about your audience and who they are
Defining the Audience
Audiences are more than personas. Your audience is complex, and the factors that unite them are no longer as simple as demographics. To ensure your messages are on-point, we’ll go over who we have found your audience to be and incorporate any additional feedback or insights you have.
Brand & Voice Development
Positioning, word banks, key messages and copy ideas will all be coming your way at this stage. Your audience is already consuming content and we’ll tell you what it is that content is and how you can earn their attention.
Whether you are looking to DIY the implementation, for a phased approach, or for us to take the wheel there is an implementation strategy for you. You’ll leave knowing exactly how to create memorable, positive experiences for your audience (and with an improved ROI to boot).
Why work with Snaptech when developing your Brand & Voice document?
You have choices in who you work with. There is no shortage of agencies, consultants or in-house talent out there. Here’s how you benefit from working with us.
We have a love for cookies (they comprise 90% of our office snacks), but we hate cookie-cutter campaigns. Your business, audience, needs and website are different from your competitors - so why would your audience or brand voice be the same?
You need fresh eyes on your digital marketing and we’ve got ‘em (our team has their vision checked regularly). Because we aren’t on your internal team, we come at the project with an outside perspective, much as a new customer would.
In-House Web Devs
Working with Snaptech means you are working with a team of experts with experience in tactics across the board. Analytics and data experts work closely with our web developers and designers as well as our tactical experts in marketing. You aren’t hiring one expert, you’re getting access to many - and also our office dogs.
Our Tech Stack
If you’ve ever tried to develop a brand & voice document yourself, you know that you need a lot of tools. The cost of those tools can add up, not to mention the time you will spend trying to learn them! With Snaptech, you don’t need to purchase any tools or access to research papers, because we’ve got them.
Honesty is one of our core values and nowhere is that more important than our client communications. You will get transparent, upfront assessment about both the good and the areas of opportunity within your audience and brand.
No Pressure Philosophy
Our projects and pricing come with a no pressure addendum. You can choose to stay with us for implementation or you can walk away when the project is done. If you do choose to continue with us, we have month-to-month contracts. Our clients stick with us because they’re getting results, not because of legalese or the threat of fees.