The objective of media planning is simple: it’s about serving the right message, to the right person, at exactly the right time on the right marketing platform. While the idea is simple, the execution is anything but. Our media planning team is filled with experts who take the time to get to know your business so we can get it just right, reducing any wasted money on advertising campaigns that just don’t work.
Your campaign will begin with a discussion of who your customer is and what the most important things for them to know about your business are. This ensures that our targeting is on-point and that our ads are delivering the right messages. Then, we’ll evaluate which platform to use. We’re experts in creating lasting results for clients on a variety of platforms, including Google, Bing and Facebook.
Meet them where they are
The more that you learn about your customer, the more you realize what they need from you at every step in their journey. Using in-depth knowledge about user behaviour and ad targeting, you’ll be able to create ad campaigns that nurture them every step of the way.
Those perfect customers who don’t know about your brand yet? Serve them a visual campaign that shows off your brand and why it’s the best choice for them. Those people who know about you, but have important questions? Those blog posts that give them the information that they need are right there. When they’re ready to purchase, the right campaign will be there to click, at the right time.
Ads for every stage of the customer journey