Some websites have maximized the effectiveness of their content because of a well-designed plan of action.
Content is Everything
You may have heard the marketing expression that ‘Content is King’. The truth is that it’s also the queen, the entire royal family, and the castle that they live in. Digital users have realized the value that they can get from content, from a stunning social media feed that inspires their outfit choices to a podcast that gives them the behind-the-scenes gossip about their favourite TV shows.
Users are so content-driven that it has even shifted Google’s algorithm; while SEO used to be keyword-focused, Google now prioritizes organic search results that provide users with the best content for their search query. Creating content that engages your audience and answers pressing questions about your brand has become essential.
Sometimes, it feels like there’s a new social network emerging every day. Should you be posting that blog on LinkedIn for prospective new employees, or optimizing it for Pinterest users? Should that company update take up a whole Instagram story, or is it better as a tweet? And can someone please tell me how TikTok works?
Social media is one of the best places to truly connect with and learn about your customers – you want to break through the noise and post in an organic, engaging way that people respond to. Social media platforms are no different than other digital marketing tactics – you don’t need to do it all. Snaptech will help you find your audience and craft campaigns that speak to them and their needs. Don’t worry about TikTok; we have an in-house Gen-Z consultant.
Increase Your Social Engagement
There are endless possibilities for good content. Think of your expertise and the reason why you are passionate about what you do; you have valuable content to share. From blog posts that share your brand’s values to webinars that prove your worth to prospects, there are so many ways for content marketing to not only establish connections but to elevate them and establish thought leadership.
Let’s work together to create a content marketing plan that leverages your strengths and helps you communicate with your audience in ways that excite them. From repurposing and rejuvenating existing content to innovating and creating new, exciting projects, let’s showcase the best of your content and distribute it amongst your channels.
Elevate Your Connections
You know who your brand is and what they stand for. You know what sets you apart. But how do you communicate it in a way that makes sense to your customers and stakeholders?
Finding your brand’s voice is important but it isn’t easy. Snaptech can help. In performing full-scale brand and voice audits, we’ll dive deep into your target audience and immerse ourselves in what they really want. We’ll align the things that speak to them with your values, services, and the things that make you distinct. The result? A brand and voice document that outlines how best you can communicate the most important messages about you to the most important people.
Find your Brand’s Voice