By: Patrick Sauriol Feb 10/2023

If you’ve logged into your Google Analytics account within the past twelve months then you might remember seeing a new banner at the top of your dashboard. Remember what it said?

Google Analytics 4 notice to switch over

Oh yeah, that thing.

Beginning July 1, 2023, Google is sunsetting Universal Analytics and replacing it with Google Analytics 4. Google is promising a better, bigger suite of analytical data for webmasters including machine learning to better forecast emerging trends on your site(s); deeper insight into ad campaigns; an easier time setting up goals; and a few other swell sounding features.

The issue for a lot of webmasters is that they absolutely must switch over to GA4 by July 1 or else the data their website collects will stop showing up.

Why Move to Google Analytics 4?

If you don’t log into your analytics account much then you probably don’t understand why you should transition to GA4. After all, if it’s that important to do, why isn’t this a bigger deal in the mainstream news?

Well, it is a big deal for digital marketers. Without having insightful analytics for your website you might as well be driving a car at night without headlights – and during the new moon. Yeah, it’s that big of a deal.

Google Analytics offers an incredible amount of information about the people visiting your website. If you run any sort of Google Ad campaigns you should have already connected your ad account to GA.

Even if you aren’t regularly using Google Analytics that doesn’t mean someone won’t have need of that data in the future. You want your business to keep growing, right? One day a year or two from now your new digital marketing manager will want to see what happened in years past. Google Analytics allows your present day (or future) marketing manager to travel back in time and see all of the years of data in mere seconds.

You give that up when you don’t move over to Google Analytics 4. Come July 1 the data stops. If you move to GA4 at some point the data between July 1, 2023 and whenever you move to GA4 is irretrievably lost.

You don’t need that hassle. The time to act is before the end of June, preferably several months ahead of the crunch time.

Your Checklist for GA4 Transition

Here’s what you should be thinking about doing:

  1. Add a GA4 account to all the web properties that your business has.
  2. Set up your goals, audiences, and important reports in GA4.
  3. Learn the new GA4 interface. Spend time with it, try it out. It’s different than the analytics you’re using now, and you need some practice on it.

Sounds good, right? But what if you don’t even know where to begin to install GA4 on your sites?

Snaptech can help. We’ve already been doing this for our websites, and for our clients’ websites. We’re even offering training for people on how to use Google Analytics 4 so that they can hit the ground running.

Companies don’t want to be caught with their pants down. We’re guessing that a lot of companies will be surprised when they log into their Google Analytics account post-July 1 and see a flatline for their site visitors.

Getting GA4 up and running for your website isn’t complicated, but it can be daunting. We get that it’s one more important thing that needs to get done at the office. That’s why digital marketing agencies like Snaptech exist; we’re here to uncomplicate digital things so you can get on with the other pressing matters.

Google Analytics dashboard screen

Be Proactive with GA4, Let Snaptech Help

We’re setting up consulting meetings and training events for Google Analytics 4 installations. Want one for yourself, or for multiple members on your team? Send us a message and we will be happy to work something out. And remember – we want this to be easy for you. We promise to not make you feel like you’re going back to school to learn algebra (promise!)