By: Patrick Sauriol
Oct 13/2023
Let's have a chat about taking your digital marketing to the next level
So let’s say that you have some landing pages for your business. You may even be paying to send traffic to these pages (like Google Ads). How do you determine whether your landing page(s) are performing as expected? Do you tell by looking at a factor of things, or an overall assessment of the performance of the page? Before you go out and buy a book, here’s my digital doctor diagnosis to determine if your landing page is broken, banged up, or busted beyond repair. Perform you own analysis of each component of your landing page to find out what’s doing well and what needs an overhaul.
Ready? Let’s go.
1. Low Conversion Rate:
2. High Bounce Rate:
3. Irrelevant Traffic:
4. Slow Loading Time:
5. Lack of Mobile Optimization:
6. Unclear Value Proposition:
7. Weak Call to Action (CTA):
8. Insufficient Trust Signals:
9. Poor Design and Visuals:
10. No A/B Testing:
11. High Exit Rate:
12. Inadequate Analytics:
13. Ineffective Traffic Sources:
14. Outdated Content:
15. Competitive Benchmarking:
There you go.
Landing pages are a very important part of a full digital marketing strategy. It can feel overwhelming to learn all of these facets to pages, and I wouldn’t recommend that you need to be an expert on this subject. Knowing enough can make a huge difference in getting more results.
Good luck and may your conversion rate always be improving!
Let's have a chat about taking your digital marketing to the next level