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How to Determine Your PPC Budget

As the year comes to an end, you’re probably in the midst of creating your marketing budget for the following year. Pay Per Click Advertising (PPC) is one of the many components of your marketing strategy, and it’s not always clear how much you should allocate per month. Lucky for you, we’ve put together a step-by-step guide to help you determine your monthly PPC budget. Make sure to scroll to the very bottom for additional resources!

Resources

Google AdWords Keyword Planner

Average CPC by Industry

Industry Benchmarks

Remember, there’s no right or wrong way of determining your budget, but we’re always around to share our knowledge of industry best practices. Click here if you have any questions or if you’d like us to provide a free professional audit.