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Google Is Making Changes To Stop Showing Right Side Ads On Desktop


Google is about to implement a dramatic change to remove ads from the right side of desktop search.

This breaking news marks the end of testing (retroactive to 2010) that has undergone constant tweaking since that period. The news broke when users discovered that they were seeing top of page ads more frequently.

A Google spokesperson confirmed that the changes are being applied to all searches in all languages globally. All ads will no longer appear on the right side with the one exception of Product Listing Ad (PLA) boxes, which will continue to show right side ads. The company may now show an additional ad—4 instead of 3—above the search results titled “highly commercial queries.”

Google released the details of this initiative though this statement:

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

The removal of these ads has many implications for marketers and businesses going forward, one of which is making desktop more similar to mobile—where Google usually features two to three ads at the top of their search results.

If you have been re-directed here from our blog post discussing what this means what it means for your business you can continue reading it here