The Digital Scoop

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How to Determine Your PPC Budget

Resources Google AdWords Keyword Planner Average CPC by Industry Industry Benchmarks Remember, there’s no right or wrong way of determining your budget, but we’re always around to share our knowledge of industry best practices. Click here if you have any...
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How to create a Buyer Persona Using Google Analytics

Google Analytics as your Guide You can find a lot of information about your brand’s online audience from your website’s analytics. In fact, using Google Analytics can show you more than just the basics about your audience. It tells you...
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How Retargeting Helps You Understand Customer Behaviour

How else then can businesses observe online behaviour and patterns and reinforce messages so that they can anticipate a customer’s need and convert them into loyal paying customers? The answer is quite simple. It’s through retargeting strategies. Marketers can use...
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Snaptech Awarded Premier Partner Status

On June 29th 2016, Snaptech was informed of our inclusion to the Premier Partner program. The Premier Partner program recognizes partners who, not only produce the best results but who also manage a substantial portfolio value and whose employees hold...
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Google Confirms Elimination of Right Side Ads on Desktop Search: What Does This Mean to Your Business & Digital Strategy

  Last week, Snaptech Marketing was one of the first agencies to break the news that Google is about to implement a dramatic change to remove ads from the right side of desktop search. In our last blog post, we...
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Google Is Making Changes To Stop Showing Right Side Ads On Desktop

Google is about to implement a dramatic change to remove ads from the right side of desktop search. This breaking news marks the end of testing (retroactive to 2010) that has undergone constant tweaking since that period. The news broke...
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How to Track Social Media Campaigns Using UTM Parameters in Google Analytics

Google Analytics and Social Media Accurately measuring your social media marketing efforts is essential for understanding how your marketing dollars are spent, so that you can precisely calculate your return on investment (ROI). With the help of Google Analytics, you...
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Google Micro-Moments Will Change How Your Business Reaches Customers

How You Can Leverage Micro-Moments Take marketing interactions with your target market to the next level. Google searches for results “near me” have increased 34X since 2011 – and have nearly doubled since 2014 alone. Recent studies show that consumers...
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Improve your eCommerce Website’s SEO by Handling Products Correctly

Constant changes to the website can affect the way your website is crawled or indexed. It is extremely important to address product pages in the correct fashion, to help facilitate the process of crawling and indexing for search engines. The...
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How to Use Dynamic Remarketing to Circumvent Google’s Minimum List-size Requirement of 100 Users

Enter Remarketing. Remarketing allows companies to retarget online users who have shown interest in their product/service in the past. It is a typical first-step toward a more robust display ad strategy. Popular for being cheap, targeted, visual, and creative, remarketing...
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