The Digital Scoop

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Snaptech Featured On CBC: Preparing for the GDPR

    GDPR laws came into full effect on Friday, May 25th. Watch Darcy McGilvery, our Director of Marketing Services, on CBC as he discusses how this will affect Canadian businesses. Critical Takeaways What is the GDPR? The GDPR (General...
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5 Indicators You Should Be Searching for a New Digital Marketing Agency

    So, you have been working with an outsourced digital partner for a while now, and are starting to question if you are getting the maximum return on investment possible. At Snaptech, we have worked with many companies who...
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10 Reasons to Hire a Digital Marketing Agency

    You are ready to take the next steps needed to grow your business, but is your marketing team ready to implement everything that is required to exceed your targets? Before deciding to assign projects internally or look for...
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7 Secret Ways You Can Use Data to Enhance Your Business

    So, your business has a fully-functioning website and live marketing campaigns. You probably go inside of your website’s dashboards and Google Analytics account to draw insights about your revenue, ROI, and traffic. Little do you know, there are...
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A 4 Step Guide to Dominating Local Searches

    You’re a small business owner that’s heard a thing or two about something called “local SEO”, but find yourself confused, thinking “how & where do I even start?” Our team of SEO experts have assembled a guide to...
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5 Ways You Can Become a Digital Leader by 2020

In the digital world, even hindsight is far from 20/20. New, emerging technologies and “best practices” are changing the way that your business operates online. Given recent shifts in the marketplace, we can guarantee that if you keep the following...
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The Whole Truth About Data Integrity: Can You Trust Your Analytics?

  What if I told you that there are actually 7 fingers on each of your hands? 1 – 2 – 3 – 4 – 5 . . . that can’t be right, can it? But, what if all this...
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HTTPS & Site Security: Why It Should Matter to You

From organic ranking boosts to the HTTPS Everywhere initiative, it’s no secret that Google is doing everything it can to encourage the worldwide adoption of HTTPS. Of course, ensuring that your website is secure can help to build an extra...
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New AdWords Experience

More Data for Account Optimization Data regarding your landing pages is available on Analytics and heat maps, but AdWords is now giving you data on your landing page performance as well. Combined with data from other sources, you will be...
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Programmatic Dangers: How to Mitigate Online Advertising Risks

Programmatic Advertising is Efficient Prior to programmatic media buying, online advertisers would have to make agreements with one website at a time and pay for advertising costs up front. It was both time consuming and difficult to measure results. With...
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