Education

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How to Create a Digital Marketing Report: Education Edition

      Let’s face it: Creating a report can be intimidating. When it comes to digital marketing, there are mountains of data available. Pair this with our limited time and the need for an all-in-one report that accurately represents...
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Top 5 Digital Marketing Platforms for Education: What’s Available & How to Navigate the Waters

        It’s likely that if you made it to this article, your institution is in one of two positions: You are thinking about investing in digital marketing. You are already dipping your toe in digital marketing, but...
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Increasing Student Enrollment: A Three Step Guide to Filling Your Classrooms

  According to a recent study, student recruitment is the driving force behind 89% of educational institutions’ web strategy. Whether you work at a local college or an internationally recognized university, attracting and registering high-quality applicants is one of the...
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The Path to Classroom: Attributing Results

      When you decided to go to school, how did you decide where to apply? Likely, if you decided to apply to “School A”, you had seen multiple advertisements, visited their website, snooped their social media profiles, spoken...
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Tracking Your Institution’s Digital Results

        Whether your institution is a local college or an internationally recognized university, you likely have thousands of students and even more applicants. With a variety of programs and student demographics, there are infinite ways that a...
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Segmenting & Targeting New Students Online

      Digital advertising has two widely known advantages over traditional marketing. While the tracking capabilities improve ROI measurement, the ability to target a very specific audience who is highly interested in your programs is also crucial. Hone your...
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