After identifying the factors that their target customers sought, we built a brand new website that gave them a prestigious, multifaceted look. Projecting a Canadian feel was an important asset under-utilized on the earlier Probyn Export website, so we elevated it for the new website’s design. We also created specific lead generation pages for the company’s 3 target audiences, as well as wrote new site content to draw in more inbound searches.
Once launched the new Probyn Export website saw an immediate increase in the number of pages-per-visitor, a sign that the new site content was appealing to readers. Additionally, the time on site increased by more than 50%. But most importantly, a strong influx of leads coming from the Internet began to happen.
Within a few short months the new Probyn Export website had over one hundred leads generated from online prospects, proving that it was possible to attract new customers from having the right website.
Burnaby Head Office:
Suite 406, 4370 Dominion Street,
Burnaby, BC, Canada