Where they were
Providing window and gutter cleaning services for the Fraser Valley, Diamond Clean was already using digital marketing to attract new customers. However, they weren’t satisfied with the results they were seeing from Google Ads and felt that there was still opportunity out there.
Where they are
After optimizing the company’s Google Analytics setup to ensure accurate reporting, implementing technical SEO fixes to the Diamond Clean website, and correcting their Google Ad campaigns, the client saw radical returns:
- Over 77% increase in leads year-over-year
- 11,600 more views of organic search results
- 50% improvement in click-through-rate of ads
- 27% increase in conversion-rate compared to the
Our agency also implemented call tracking to accurately attribute calls to the marketing channels, thus providing Diamond Clean with more data about how they acquired their customers.
Diamond Clean had now lowered the cost-per-acquisition of their new customers; improved their organic rankings and collected more site visitors; and saw a tremendous growth in leads from their new digital strategy…
…all of which resulted in more clean windows and gutters!
What was needed
Snaptech began by performing an audit of Diamond Clean’s Google Ads campaigns. We uncovered that there were seasonal trends that the campaign was overlooking, and made suggestions on how to capitalize on the dips and peaks of interest in the company’s services.
During the audit process it was also discovered that better reporting of their digital campaigns could be done by correcting overlooked data in Google Analytics.
Snaptech also made the suggestion to re-visit keyword targets for key marketing pages to ensure Diamond Clean was targeting the right regions and with the proper customer intent. It was also recommended that a Citation and Google Business Profile audit was to be done so as to optimize and ensure their main online listings were 100% accurate.