Connecting Patients with Physiotherapy Clinics
According to a report published by Insight10, in 2022 the size of the North American physiotherapy market was valued at $26.6 billion dollars. Growth projections forecast a yearly expansion rate of 4.85%, reaching a total value of $38.85 billion in 2030.
That means opportunity for physio centers, clinics, and practitioners looking to expand their clientele base. Growth is happening right now.
Savvy owners of physiotherapy businesses will have a strategic digital marketing plan in place to capture these new customers.
These new patients will be using search engines like Bing and Google to find solutions for their ailments. Having a website that answers their questions, makes them build confidence in the services that you provide, and directs them to contact you is what you require.
Snaptech can connect your practice with a flow of new clients and help you grow your physiotherapy clinic.
A Few of Our Results
Companies we’ve worked with
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A 30-minute talk to discuss your digital marketing strategies for your physical therapy clinic with our team.
Why We’re Different
Industry Experience in Offering Marketing Services for Physical Therapy Clinics
We understand your business and our marketing strategies deliver more results for physical therapy clients.
Revenue Driven Strategy
Our digital strategies are driven in pursuit of growth. Your return on investment is the north star we sail our ship by.
We earn the trust of our clients through our actions. Long-term partnerships are our goal.
Having a Strong Website
Your physical therapy business needs more than just a beautiful looking website! Looking great when your online prospects check your business out is just the start.
Snaptech builds websites to convert visitors into a source of leads. We use advanced digital marketing techniques like neuromarketing, conversion points, user experience (UX), conversion rate optimizations (CRO), powerful copywriting, colour theory and additional design strategies to get your physiotherapy clinic more clicks and contact forms filled out.
Let’s begin with improving your existing website and making it perform and convert better. Or, if it makes sense to start from scratch, then let us make a better online brand for your practice that better aligns with the brand and vision you’ve always imagined.
With over 20 years of experience making websites, we know what to do and how to best align with your clients and prospective clients. Removing any pain points to ensure a smooth transition that is easy for anyone to convert or book appointments with your physiotherapy clinic.
Search Engine Optimization (SEO) Services
To maximize visibility on search engines like Google, Snaptech has its own team of search engine optimization (SEO) experts. These team members know how to develop SEO strategies to boost visibility for physical therapy services, thus getting them noticed by thousands of potential new customers and increasing your local presence through our local SEO services such as our Listing Management Service, so your business has the best shot of showing up in those valuable map packs.
By developing a tailored SEO strategy for your physiotherapy clinic we can connect your physio business with new clients. We are also good at improving results for existing search engine strategies, and finding new markets where customers are searching for a physical therapist like you.
Of course, the quality of these new leads is of high importance. Our team works to better understand your goals and business by meeting directly with our clients and performing the relevant keyword research for your physiotherapy clinic and ensuring we are targeting the cities and regions that are most important and relevant for your business. By optimizing your website with the proper keywords and content, developing proper contact forms, and by creating high-quality backlinks, your site’s authority will increase and grow as the years go by. Your website becomes an investment in your business.
High search engine rankings can significantly boost organic traffic and attract prospective customers interested in the positive and healthy treatments you offer. Let us bring the audience you desire directly to your front door.
Pay-Per-Click (PPC) Advertising
For immediate and targeted results, paid advertising (PPC) campaigns can be tailored to reach consumers actively searching for therapy services you offer, like acupuncture, kinesiology, massage therapy or any other.
Before the end of the day your website can have a steady stream of targeted visitors looking to book a back adjustment, recover from a sporting injury, relieve aches from exhausted muscles, or recover from medical surgery.
Snaptech has considerable experience managing campaigns to reach these customers right when they are looking for you. We can identify the best days of the week, the best times of those days, and even the right neighborhoods to target. We would take care in ensuring your physical therapy clinic’s message is reaching the right audience at the right time, sticking to an advertising budget that’s not out of this world, and making your campaign such a success that we would love to feature it as our next case study.
Regularly scheduled phone and email updates, as well as monthly written reporting, is also standard in our service. Your clinic would always be in excellent care with the Snaptech PPC team.
Social Media Management
Social media platforms are ideal for engaging with a health seeing audience and fostering a community of like-minded individuals. Having strong social proof can create immediate confidence in people seeking trustworthy physiotherapists. If online reviews are a needed component of building that online presence, we have experience with this aspect of online reputation management too for private health practices and clinics.
We’ll help you get more value from the social media content that you are making, or help you make even better content. Our goal is to create engagement and get your brand shared so it reaches future clients. Through platforms like Facebook, Twitter, Instagram, Threads, Tiktok, Pinterest and LinkedIn, your clinic can share success stories, industry relevant news, and educational content, all while responding to inquiries and feedback in a timely manner. And we’ll help you grow your social accounts with real followers!
Educational and informative content is a necessary tool for all businesses that are online. A digital marketing agency can develop a content strategy that includes blog posts, infographics, videos, and whitepapers that not only explain the benefits of your physiotherapy services, but why you are a leading industry authority in your space. This is how you stand out from other clinics in town and why your happy customers will add to your marketing efforts through their word-of-mouth.
Our content writers will make great copy that captures the attention of people seeking help with their physical ailments, and help spread the message of healing and successful physio results. We can also devise a strategy for creating content to be published on platforms where a larger proportion of your target audience gathers.
Email marketing remains one of the most effective methods for nurturing leads and maintaining customer relationships. If you haven’t started an email marketing strategy yet for your audience we would strongly recommend it. Or, if you want a second opinion on your existing email strategy and how to engage former physio patients customers to return and become long-term repeat customers, Snaptech can lend you a hand.
After we interview you to learn the details of your company’s benefits we would write personalized email campaigns to your patients list. These emails would highlight your offerings in an easy-to-understand manner, provide valuable insights in the field of interest, present promotions that you may develop, and provide updates to your customers and champions.
Snaptech also would take things a step further by segmenting your email list based on user preferences and behavior. Past and present customers would be identified and given a customized email campaign to turn them into repeat customers. Need help with this and don’t know where to begin? We’ve got your back and we can inform and educate you along the way. Let us provide tailored content that helps readers spread the word about your physiotherapy services.
Analytics, Reporting & Data Storytelling
To continually refine its marketing efforts your physio business needs access to meaningful data. More important than having that data is understanding what it’s telling you.
A digital marketing company that cares about your success should provide detailed analytics and reports, offering insights into website traffic, conversion rates, and customer behavior. This data-driven approach allows for strategic adjustments, ensuring that marketing campaigns yield the desired results.
As we have done with previous clients in the health services space, Snaptech can be a strong partner in determining what your data is telling you. We can adjust and pivot strategy based on what feedback your audience is giving to your digital marketing approach. We can identify possibilities from the data, weed out problems before they become a thorn in your side, and provide insight so you can make the best decisions for your company’s growth.
And best of all your physical therapy client list will grow.
A Plan to Book More Physiotherapy Treatments
Snaptech gives your business a sophisticated, measured plan for growth. We think of ourselves as a partner in your success; we want to help you reach your revenue goals, make things easier to reach new clients, and surpass your expectations, so you can continue to grow your business and clientele base.
Whether you need landing pages to capture new clients, a creative ad campaign that stands out from the other competition in the physio space, a social media strategy that makes the success of your patients stand out, or an SEO approach that places you on the first page of results for physical therapy searches, Snaptech can help you achieve it.
“Snaptech responds quickly to our queries and have created a great site for our business.”
HealthX Physical Therapy
Let’s Work Together
Got some time for a chat? Reach out to Snaptech Marketing and let’s talk about getting your business more bookings.