The art of marketing is now a science. At its core, digital advertising is entirely dependent on a supporting analytics framework. Snaptech’s goal is to take this framework to its limit – and then push those limits. To achieve this, we have in-house web analytics experts whose sole purposes is to persistently improve, invent, and expand analytics structures for our clients. This includes enhanced eCommerce, call tracking, advanced lead attribution, behaviour visualization maps, and even offline conversions for in-store traffic.
Web analytics support takes on many forms. Snaptech’s team of web analytics specialists work in tandem with account directors to guide and aid all marketing efforts. The result is clear and accurate data that makes business insights jump off the screen, with the aid of our in-house data storytellers.
Taking your existing analytics solution to the next level
Guiding analytics insights to subsequent business decisions
Preserving your continuous and uninterrupted analytics data
Bridging the gap between on and offline with iBeacon technology, POS integrations, and mobile app functionalities
Providing professional guidance during your analytics project
Innovating toward the most advanced analytics framework possible
Administering content experiments to improve user behaviour
Consistently setting the industry standard, Google Analytics has revolutionized the web analytics industry by providing accessibility and dependability to the masses. We are big fans. Using Google Analytics as our foundation, Snaptech Marketing seeks to expand and integrate your analytics framework into additional platforms. Examples include the full Google Analytics Suite, Tableau, Supermetrics, call tracking platforms (CallTrackingMetrics, Convirza, CallRail), heatmap platforms (CrazyEgg, Zarget, Domo, Hotjar), reporting platforms (Swydo, TapClicks, RavenTools, Moz), and A/B Testing (Google Content Experiments, Optimizely, Unbounce).
Going beyond the restrictions of consumer analytics platforms, Snaptech leverages internal propriety systems in our own mKubed Suite. Years of innovation and expansion have resulted in game-changing analytics technologies such as Pathfinder, Jigsaw Integration, and VisitorID. These provide our clients access to information competitors simply don’t have – contributing to your competitive advantage.
Snaptech’s web analytics specialists are certified members of the DAA (Digital Analytics Association).