By: Jeremy Mayer Oct 28/2025
What’s Happening
OpenAI, the parent company of ChatGPT, recently announced the release of its new web browser, ChatGPT Atlas, which is built directly around the ChatGPT chatbot (Reuters). At Snaptech, we see this release as having the potential to cause a significant shift in the digital marketing industry.
With an estimated 800 million weekly active users, ChatGPT’s audience is massive — and with the launch of the Atlas browser, there’s a strong possibility that many of these users will begin shifting away from traditional browsers like Google Chrome, making ChatGPT their primary tool for navigating and searching the web.
The biggest potential shift for our industry is that fewer people may rely on Google as their primary search engine, gradually turning to ChatGPT instead. While this change won’t happen overnight (especially since Atlas is currently limited to Mac devices), it could mark the beginning of a long-term transformation in how people search for information.
While we are already seeing traffic coming to websites through ChatGPT, it still represents a small proportion of the total traffic. However, it’s important to note that Google continues to process more than five trillion searches per year, maintaining a dominant position in the search market.
At Snaptech, we continuously monitor these trends and adapt our strategies to ensure our clients remain well-positioned in an ever-evolving digital landscape — mitigating potential risks while identifying new opportunities as AI-driven search continues to grow from both a Paid Media and SEO perspective.
How ChatGPT’s Atlas Will Impact Google Ads
For your Google Ads, the main potential impact we foresee is a possible decrease in overall search volume for certain keywords. So far, this hasn’t been observed across our client accounts, and considering ChatGPT has been available since November 2022, we don’t anticipate a sudden shift. If search volumes do decline, it could lead to increased competitiveness in the ad auctions.
The Snaptech team continuously monitors the Auction Insights report in Google Ads and makes strategic adjustments as needed. While ChatGPT currently doesn’t offer an advertising platform, one is reportedly in development and expected to launch in 2026, according to Search Engine Land. Once released, we’ll closely monitor its impact and evaluate how it could be incorporated into future digital strategies.
How ChatGPT’s Atlas Will Impact SEO
For SEO, our team is actively studying how Atlas surfaces information and how Generative Engine Optimization (GEO) — optimization for AI-driven search — builds on existing SEO principles. The good news is that many foundational SEO practices already apply, including the use of structured data, high-quality content (especially incorporating FAQs), and clear internal linking.
At Snaptech, we’re closely tracking how ranking factors evolve across AI platforms and continuously refining our strategies to stay ahead of these shifts — ensuring our clients remain visible and competitive as this new search era unfolds.
If you run Google Search Ads but don’t do SEO on your website, we feel that while paid advertising will remain a key driver of business growth, SEO is becoming increasingly essential for maintaining visibility across both Google and emerging AI-driven platforms such as ChatGPT. Visibility in the AI Chatbot platforms will ensure that traffic volumes to your website remain consistent or improve as more users leverage these platforms to access the web.
The search landscape is changing rapidly, and our team is actively analyzing these developments to refine strategies that align with this new era of discovery. Clients can be confident that we’re staying ahead of industry shifts — continually implementing updates and best practices to ensure every business we work with remains well-positioned for success now and in the future.
The evolution of AI-driven search is just beginning, and our team is here to help businesses navigate it with confidence. If you have questions about how Atlas or AI search could affect your digital marketing strategy, reach out to Snaptech — we’d be happy to discuss how to keep your brand visible in this changing landscape.
About the Author
Jeremy Mayer