Increase Conversions
Reach More Prospects
Better User Experience

What We Did

We looked closely at their analytics data to gain insight on the thought process of Stenberg College students. Then, using page optimization, copywriting and proven user experience techniques, we rebuilt the course page from the ground up, giving it a new look and more emotionally charged marketing message.

Connecting with the Reader: Page optimization brought increased attention to the desired action.

The Results

The newly redesigned landing page performed beyond expectations. The course filled up weeks ahead of schedule while the cost-per-conversion and overall ad spend dropped considerably thanks to the optimization strategy. Stenberg College was pleased by the results.

71%
increase in
conversion rates
31%
reduction in acquisition cost

Because of the tremendous success Stenberg had with this one test case, we have now redesigned the school’s landing pages for all courses. As well, we now manage Stenberg’s paid search campaigns, their SEO/organic search results strategy, and we have just completed a ground-up redesign of their website as well as creating a stand-alone mobile website.

24%
increase in
organic traffic
73%
rise in
tablet users
SNAPTECH MARKETING
Vancouver Office:
Suite 459, 409 Granville Street
Vancouver, BC, Canada

Burnaby Head Office:
Suite 406, 4370 Dominion Street,
Burnaby, BC, Canada, V5G 4L7

TEL: 604-677-0742
TOLL FREE: 1 866 899 4063
FAX: 604-677-5237
We use mKubed as Marketing
Automation Software
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