New AdWords Experience: Not Just a Pretty Face Posted by Stephanie Munez on 08/30/2017 in Pay Per Click Advertising

Itís been 8 years since Google last redesigned the AdWords interface, so itís time for a fresh new look. Not only will this new interface improve user experience, but it will also introduce new features that will help improve campaign performance. If youíre just starting to explore the new interface or want the inside scoop on what to expect, here are a few features weíre excited to start using.

Programmatic Dangers: How to Mitigate Online Advertising Risks Posted by Stephanie Munez on 01/26/2017 in Internet Marketing

Programmatic advertising uses machine learning to buy digital ad space and automate your delivery method. This form of advertising allows you to add value and relevance to users. However, relying on algorithms has its dangers. Data can be misinterpreted by the advertising vendors (Rubicon, bRealTime, etc.) and data can be manipulated by hackers. We'd like to dive deeper into the topic and provide you with actionable solutions to mitigate the risks of programmatic advertising.

Driving In-Store Visits - Retail Brick & Click Marketing Posted by Brendan Bellavance on 01/25/2017 in Retail

With expanding options for where, when, and how consumers can decide to shop, many retailers are left wondering how to direct more customers into their physical location. E-commerce and online advertising may have changed the marketplace, but they also offer massive opportunities to leverage traffic to your brick and mortar location.

Google Event Recap: Retail Marketing Posted by Stephanie Munez on 01/25/2017 in Google Partner Program

Yesterday we had an inspiring morning with marketers in retail. It was a great opportunity for attendees to ask questions and share their problems. Snaptech and Google employees provided answers, and in our one on one sessions, we even shared ideas and solutions to overcome any challenges they may be facing. Read more for key takeaways.

New Yearís Resolutions for Your Retail Business Posted by Stephanie Munez on 01/06/2017 in Retail

People make resolutions because a new year comes with optimism, hope, and a fresh start. Most see it as an opportunity to improve. While new yearís resolutions are often associated with losing weight, eating healthier, and setting good habits, they can also do good for your retail business. Theyíll put you in the right direction to growing your business. We've got recommendations on how to get started with your retail resolutions.

How to create Engaging Display Ads Posted by Stephanie Munez on 12/21/2016 in Pay Per Click Advertising

On average, each person sees two to three display ads on each website and sometimes they'll even see the same ad multiple times a day. How do you make yours stand out? As a marketer, it's difficult to create memorable and engaging display ads when our target market is constantly bombarded with them. We're here to spill the beans on a display ad feature that is under-utilized.

How to Determine Your PPC Budget Posted by Stephanie Munez on 12/16/2016 in Pay Per Click Advertising

As the year comes to an end, youíre probably in the midst of creating your marketing budget for the following year. Pay Per Click Advertising (PPC) is one of the many components of your marketing strategy, and itís not always clear how much you should allocate per month. Lucky for you, weíve put together a step-by-step guide to help you determine your monthly PPC budget.

How to Build a Healthy Relationship with your Digital Marketing Agency Posted by Stephanie Munez on 12/07/2016 in Working with an Agency

What kind of relationship do you have with your digital marketing agency? Itís easy to have a transactional relationship, but taking the time to build a cohesive partnership is worth it. When you treat your digital marketing agency as part of your internal marketing team, they get the information they need to deliver the results you want.

Last Minute Reminders: Black Friday Marketing Posted by Stephanie Munez on 11/24/2016 in eCommerce

Are you anxiously waiting for Black Friday? Or are you worried that you forgot to do something? We hope our Black Friday blog series has helped you prepare so far. To put you at ease on the eve of the North American shopping holiday, we have a few more tips to help tomorrow run smoothly.

Use Black Friday to Promote Cyber Monday: Black Friday Marketing Posted by Stephanie Munez on 11/18/2016 in eCommerce

Cyber Monday is the largest day for ecommerce sales in North America. Last year, the online holiday generated $3.07 billion in sales, while Black Friday only generated $2.72 in online sales and Thanksgiving generated $1.73 billion. Cyber Monday is an opportunity to catch those that didnít get the deals they wanted on Black Friday and capitalise on shoppers who are already in the mindset to shop for the holidays. We want to make sure youíre prepared, so we have some tips on how you can use Black Friday to promote your Cyber Monday deals.

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