If you are a business that owns a brick and mortar store, you know that even in the age of digital your physical location isn’t going anywhere anytime soon. With the lines between in-person and online blurring, it is likely that developing a strategy to use digital marketing to drive in-store visits is on the top of your to-do list – it is also just as likely that you may be unaware of the role that digital plays in driving in-store visits.
TRACKING IN-STORE VISITS
Many business owners have difficulty linking their digital marketing to their store performance and their traditional ads to their eCommerce results. However, in the day and age of the mobile device, you would be amazed at the number of tracking capabilities that are available. With minor set-up, you can use mobile devices to track when a user enters your store’s radius, leverage coupon codes to track digital ads that lead to in-store purchases, measure digital map interactions and more.
DRIVING FOOT TRAFFIC THROUGH ADS
Just because you are serving an ad online doesn’t mean that it needs to drive traffic to your website. Using geo-targeting, you can trigger certain ads to display based on the user’s location that directs them to your closest store. With maps, directions and dynamic messaging available, you can create digital ads that make an impact.
THE ORGANIC PRESENCE
Have you ever asked your phone for directions to a business near you? Have you ever typed that same search into Google? By making strategic adjustments to both your website and online presence, you can increase you brand visibility for both web and voice searches without the need to invest in paid advertising.
EBOOK: DIGITAL MEASUREMENT TOOLS
Interested in learning more about tracking in-store visits?
Read about store traffic tracking, call tracking, and more in our Traditional Marketing Measurement eBook.
WHY YOU NEED DIGITAL SPECIALISTS
Where was your business again?
Creating a brand presence online for your in-store location can be difficult, especially if you have multiple stores. Working with a digital team, you can create a cost-effective strategy that dynamically responds to users with unique messaging, imagery and calls-to-action.