The Journey from Noise to Knowledge
Digital analytics provides us with more data than most professionals know what to do with. The challenge of the modern advertising era is to effectively leverage the onslaught of data that bombards us every day. The only way to accomplish this is through purposeful tracking and skillful analysis from seasoned Data Storytellers.
Snaptech’s core competency is our ability to zero in on hidden layers within your business data. We then help to materialize this information into clear and simple actions for ad campaigns and business strategy.
What Is Your Data Hiding?
Have you ever wondered why your eCommerce sales fluctuate? Why your online leads have dried up? Why your ad campaigns seem to hemorrhage money with little noticeable return? As common as these scenarios are, the majority of businesses do not take the required steps to actually expose the hidden factors that hinder their success. In many cases, business managers don’t even know this is possible. It is. Snaptech provides analysis that reveals the good, the bad, and the ugly – whatever the reality may be.
How the Story Is Uncovered: A Four-step Process
Create Knowledge Map
Build Analytics Framework
In this context, a knowledge map is comprised of the data you plan to collect. The data should relate to your business objectives and include primary and secondary conversions. The important part is to acknowledge the data that would most benefit your efforts.
Your analytics framework is your knowledge map in action. Snaptech specializes in configuring advanced web analytics solutions that are clean, accurate, and plentiful. You will be surprised what data can be collected with the right tools.
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Interpret Data
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Translate to Story
Making sense of massive amounts of data is the biggest burier to action. It requires masterful intuition, advanced tools, and years of experience. This is a critical intersection between art and science.
Once all insights are collected, it is time to put them to work. Fuzzy data leads to fuzzy thinking – so clarity is the objective here. Snaptech weaves clear and accurate stories that help business managers gain the perspective they need to make critical decisions.
1- Create Knowledge Map
In this context, a knowledge map is comprised of the data you plan to collect. The data should relate to your business objectives and include primary and secondary conversions. The important part is to acknowledge the data that would most benefit your efforts.
2- Build Analytics Framework
Your analytics framework is your knowledge map in action. Snaptech specializes in configuring advanced web analytics solutions that are clean, accurate, and plentiful. You will be surprised what data can be collected with the right tools.
3- Interpret Data
Making sense of massive amounts of data is the biggest burier to action. It requires masterful intuition, advanced tools, and years of experience. This is a critical intersection between art and science.
4- Translate to Story
Once all insights are collected, it is time to put them to work. Fuzzy data leads to fuzzy thinking – so clarity is the objective here. Snaptech weaves clear and accurate stories that help business managers gain the perspective they need to make critical decisions.
Snaptech’s Data Storytelling Promise
We incorporate a degree of data storytelling into every service we offer. Our promise is to help you make sense of your data. We do it in our meetings, reports, campaign analysis, and consulting projects. Of course, data storytelling can also stand alone. Put us to the test by requesting a digital assessment.