Stenberg College was already a client of Snaptech for web design and using our CMS to update their pages. However, they used a different company for their SEO and paid search management. Seeking improvement, Stenberg gave us the opportunity to redesign one online course landing page.
We looked closely at their analytics data to gain insight on the thought process of Stenberg College students. Then, using page optimization, copywriting and proven user-experience techniques, we rebuilt the course page from the ground up, giving it a new look and more emotionally charged marketing message.
The newly redesigned landing page performed beyond expectations. The course filled up weeks ahead of schedule while the cost-per-conversion and overall ad spend dropped considerably thanks to the optimization strategy. Stenberg College was pleased by the results.
Because of the tremendous success Stenberg had with this one test case, we have now redesigned the school’s landing pages for all courses. As well, we now manage Stenberg’s paid search campaigns, their SEO/organic search results strategy, and we have just completed a ground-up redesign of their website as well as creating a stand-alone mobile website.