The Digital Scoop

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Google vs Bing: Market Share, Competition, Pricing & Who Uses Which Search Engine

In preparation for the event, we have gathered a few quick facts about Google, Bing, and the demographics they attract: Market Share While Bing makes up only 17% of Canadian searches in comparison to Google’s 80%, their strong presence in...
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Why Your Business Needs a Responsive Website

1) You don’t depend on your website as a sales tool 2) You have no competitors and a monopoly over your industry 3) You’ve already tried responsive design, verified it’s not the right fit for your company, and now use...
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3 Easy Ways to Eliminate Conversion Data Leakage in Your PPC Campaigns

The ‘Golden Rule’ is to always track the accomplishment of these goals in relation to each advertising effort. In other words, make sure that each marketing dollar you invest directly affects your chances of success. In the digital marketing world,...
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8 Deal-Breaking Reasons to Develop Your PPC Campaigns with a Digital Marketing Agency

So why aren’t businesses flooding to the digital realm, eager to capitalize on this data-driven platform? Well, they are. More and more small, medium, and large-size businesses are chomping at the bit for their share. But again, it’s not that...
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Snaptech Awarded Premier Partner Status

1) BEGIN WITH KEYWORD RESEARCH Keyword research is essential for disclosing the necessary pages and content you will need to support your site and a proper SEO campaign. Even a light degree of keyword research will illuminate the playing field...
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Snaptech is an Official Google Partner

The Google Partners program is brand new and being tried out in the Canadian market first before being rolled out across North America. It’s designed to replace the Google Engage program, and to give customers of digital agencies and paid...
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Custom Excel Algorithms for Better SEO

Algorithm Ingredients Adwords Competition Data Local Search Volume Traffic Data (~1 year of visitor data will do) User Engagement Metric (I use Average Page/Visit) Ranking Data (we use Mkubed to pull ranking data automatically) Algorithm #1: Interest Index The Interest...
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