The Digital Scoop

Digital Marketing: An Introduction for Small Businesses
You’re a small business, and you know you need to be online. The problem is if you Google “how to start online marketing” or “where do I start with a digital marketing strategy”,...
Read More
Read More

What is Local SEO and why does it matter?
Running your own business is difficult. You need to take care of your employees, stay compliant with rules and regulations, and, most importantly, make your clients happy with quality work. It isn’t...
Read More
Read More

Combining Traditional and Digital Marketing Tactics in Your Marketing Strategy
Many clients have used traditional marketing efforts for a long time. If you are using traditional marketing efforts, have you ever thought about how digital marketing could work with them? If you’re looking to optimize...
Read More
Read More

Google’s Algorithm Explained: What does it mean for SEO?
When you create a website for your business, you want it to be easy for everyone to find you online. More than ever, users are taking to Google to research products, services and...
Read More
Read More

When You Update Your Site, Update Your Marketing Partner
It is a scenario that I encounter all too often. I’m working on a client’s account - optimizing campaigns, checking links and lead data - and something seems off. Maybe the number of form...
Read More
Read More

5 Reasons Why Your Website Design Should Prioritize Functionality
In the early 2000s, company websites were like digital brochures, showing off the fact that your business was advanced enough to have a web presence. Functionality was often pushed aside in favour of flashy...
Read More
Read More

The Benefits of Online Reputation Management for Small Businesses
It’s no secret that small, local businesses don’t have the same advertising capabilities as large-scale corporations. However, there are actions that every small business should take within their marketing strategy to maintain their reputation online. This is...
Read More
Read More

The Crucial Role that SEO Plays in Website Migrations
Migrating a website can be a daunting task that can have a serious impact on your business if done incorrectly. One of the main causes of unsuccessful website migrations is the lack of understanding and involvement of...
Read More
Read More

How To Use UTM Tags To Track Digital Marketing Campaigns
So you’ve gone through all the steps of creating an excellent digital marketing campaign. You know who your audience is and why they’re the ones who will help you reach your business’ goals. Your team has...
Read More
Read More

What Is Holistic Digital Marketing And Why Should You Invest In It?
Holistic medicine practitioners believe that a person is made up of interdependent parts; if one part is not working properly, all other parts of the body will be affected. Holistic marketing approaches are similar. If one part of...
Read More
Read More