The Digital Scoop

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Combining Traditional and Digital Marketing Tactics in Your Marketing Strategy

          Many clients have used traditional marketing efforts for a long time. If you are using traditional marketing efforts, have you ever thought about how digital marketing could work with them? If you’re looking to optimize...
Posted by Helena Merrell on 08/29/2019
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Google’s Algorithm Explained: What does it mean for SEO?

              When you create a website for your business, you want it to be easy for everyone to find you online. More than ever, users are taking to Google to research products, services and...
Posted by Katie Shore on 08/22/2019
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When You Update Your Site, Update Your Marketing Partner

            It is a scenario that I encounter all too often. I’m working on a client’s account - optimizing campaigns, checking links and lead data - and something seems off. Maybe the number of form...
Posted by Amalia Fowler on 08/15/2019
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5 Reasons Why Your Website Design Should Prioritize Functionality

            In the early 2000s, company websites were like digital brochures, showing off the fact that your business was advanced enough to have a web presence. Functionality was often pushed aside in favour of flashy...
Posted by Jeremy Mayer on 08/01/2019
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The Benefits of Online Reputation Management for Small Businesses

      It’s no secret that small, local businesses don’t have the same advertising capabilities as large-scale corporations. However, there are actions that every small business should take within their marketing strategy to maintain their reputation online. This is...
Posted by Katie Shore on 07/25/2019
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The Crucial Role that SEO Plays in Website Migrations

      Migrating a website can be a daunting task that can have a serious impact on your business if done incorrectly. One of the main causes of unsuccessful website migrations is the lack of understanding and involvement of...
Posted by Anthony McKave on 07/18/2019
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How To Use UTM Tags To Track Digital Marketing Campaigns

        So you’ve gone through all the steps of creating an excellent digital marketing campaign. You know who your audience is and why they’re the ones who will help you reach your business’ goals. Your team has...
Posted by Katie Shore on 07/11/2019
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What Is Holistic Digital Marketing And Why Should You Invest In It?

    Holistic medicine practitioners believe that a person is made up of interdependent parts; if one part is not working properly, all other parts of the body will be affected. Holistic marketing approaches are similar. If one part of...
Posted by Jeremy Mayer on 06/27/2019
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Getting Value From Your Monthly Reports

So, you’ve received your monthly marketing report: now what? This is the question on every marketing manager’s mind at the beginning of each month. What does the report mean and where to go next? There are so many different ways...
Posted by James Murphy on 06/20/2019
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5 Tips For Getting Quality Leads Online For Your Service-Based Business

Running your own service-based business is never easy...   Seasonal fluctuations and an unpredictable economy can lead to ebbs and flows of work. It can be hard to focus on running your business when you’re worried about staying afloat. After...
Posted by Katie Shore on 06/11/2019
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