The Digital Scoop

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How to Make Your Website More Accessible

      When it comes to web design, certain terms have been trending in common years. Whether it be making your website “responsive”, “mobile-friendly”, or “accelerated” when loading, there are many factors that impact both your website's performance and...
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New Canadian Data Breach Law – And Why It Matters to You

      Starting November 1st, the Federal Government is implementing a law that will require companies to disclose any data breaches to their stakeholders. Businesses that do not abide by the new law could be facing fines of up...
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WordPress vs. Squarespace – What Your Business Needs to Know

    If you are planning to build a new website, you may find yourself in a sea of options. New “template” website builders like Squarespace and Wix offer easy-to-build sites that can be created without expert assistance - but,...
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Google Announces Snaptech Among 2018’s Most Innovative Marketing Campaigns

This week Google released their list of finalist for their annual Premier Partner Awards, and we couldn’t be more excited to share that Snaptech Marketing is up for awards in not 1 . . . not 2 . . ....
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Traditional Web Design is Broken . . . And, Here’s Why

    How many horror stories about website development have you heard? Working with a variety of clients across numerous industries, we can tell you that any story you have heard is more common than you think. Traditional web design...
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Email Marketing vs. Marketing Automation: The Solution Your Business Really Needs

    Chances are that as a business owner, you have heard marketers throw around terms like “email marketing” and “marketing automation”. From the naked eye, they may seem like the same service: You have a list of prospects or...
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Digital Marketing Without Ad Spend: Looking Past Paid Media

        For decades business owners have associated marketing with advertising. Some of the most popular (and successful) tactics to market your business have been through TV ads, radio ads, and print ads. With the digital shift, most...
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HTTPS & Site Security: The Alert Your Customers Will See

        Imagine that as you enter a building there is a greeter there telling you: “We have no security.” Without the proper protocol, this will happen to your website. Over the past year, Google has been ramping up...
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Snaptech Featured On CBC: Preparing for the GDPR

    GDPR laws came into full effect on Friday, May 25th. Watch Darcy McGilvery, our Director of Marketing Services, on CBC as he discusses how this will affect Canadian businesses. Critical Takeaways What is the GDPR? The GDPR (General...
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5 Indicators You Should Be Searching for a New Digital Marketing Agency

    So, you have been working with an outsourced digital partner for a while now, and are starting to question if you are getting the maximum return on investment possible. At Snaptech, we have worked with many companies who...
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