The Digital Scoop

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When You Update Your Site, Update Your Marketing Partner

            It is a scenario that I encounter all too often. I’m working on a client’s account - optimizing campaigns, checking links and lead data - and something seems off. Maybe the number of form...
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5 Reasons Why Your Website Design Should Prioritize Functionality

            In the early 2000s, company websites were like digital brochures, showing off the fact that your business was advanced enough to have a web presence. Functionality was often pushed aside in favour of flashy...
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The Benefits of Online Reputation Management for Small Businesses

      It’s no secret that small, local businesses don’t have the same advertising capabilities as large-scale corporations. However, there are actions that every small business should take within their marketing strategy to maintain their reputation online. This is...
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The Crucial Role that SEO Plays in Website Migrations

      Migrating a website can be a daunting task that can have a serious impact on your business if done incorrectly. One of the main causes of unsuccessful website migrations is the lack of understanding and involvement of...
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How To Use UTM Tags To Track Digital Marketing Campaigns

        So you’ve gone through all the steps of creating an excellent digital marketing campaign. You know who your audience is and why they’re the ones who will help you reach your business’ goals. Your team has...
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What Is Holistic Digital Marketing And Why Should You Invest In It?

    Holistic medicine practitioners believe that a person is made up of interdependent parts; if one part is not working properly, all other parts of the body will be affected. Holistic marketing approaches are similar. If one part of...
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Getting Value From Your Monthly Reports

So, you’ve received your monthly marketing report: now what? This is the question on every marketing manager’s mind at the beginning of each month. What does the report mean and where to go next? There are so many different ways...
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5 Tips For Getting Quality Leads Online For Your Service-Based Business

Running your own service-based business is never easy...   Seasonal fluctuations and an unpredictable economy can lead to ebbs and flows of work. It can be hard to focus on running your business when you’re worried about staying afloat. After...
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3 Costly Mistakes Businesses Make On Google Ads

3 Costly Mistakes Businesses Make On Google Ads         Google is the world’s primary search engine with approximately 3.5 billion searches conducted every single day. Some of those searches are for your business, and Google Ads gives...
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WordPress vs. Squarespace – What Your Business Needs to Know

      If you are planning to build a new website, it can be overwhelming to navigate all of the options available. “Template” website builders, like Squarespace and Wix, offer easy-to-build sites that can be created without expert assistance...
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