The Digital Scoop

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5 Things That Changed SEO in 2019

                    Remember the days where we used to Ask Jeeves our most pressing questions? When Google was just another version of your favourite search engine, Yahoo? What about those archaic mobile...
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The Facts About Google’s BERT Algorithm Update

                Google makes updates to its algorithm all the time. This is one of the reasons why it is so important to have individuals well versed in organic optimization on your team or...
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Determining the Success of Your E-Commerce Advertising

        Digital marketing has allowed businesses and marketers to gauge the success of advertising campaigns far more than in the days of exclusively traditional media. We are now provided with large volumes of data about the number...
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The best review sites for Local SEO

              More users than ever are using local searches to determine which businesses in their area that they want to visit. If you want to turn people using local search into customers, optimizing for...
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5 Stick-In-Your-Brain Takeaways from Unbounce’s 2019 CTA Conf.

              Last week, I had the pleasure of attending Unbounce’s 2019 Call-to-Action conference in Vancouver, BC. Unbounce consistently creates a wonderful learning experience for 1000+ marketers who attend. Their attention to detail and the...
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The Importance of Google My Business in Local SEO

              When you’re looking to grow your business online, a Google my Business listing can be an invaluable tool for new customers to find you within search engine results pages (or, as we like...
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The Two Ways to Write a Blog for Your Business

              Blogs have been written about almost any topic you can think of and can be a very valuable tool for businesses. I frequently find blog pages on websites that seem like they were...
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Digital Marketing: An Introduction for Small Businesses

              You’re a small business, and you know you need to be online. The problem is if you Google “how to start online marketing” or “where do I start with a digital marketing strategy”,...
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What is Local SEO and why does it matter?

                Running your own business is difficult. You need to take care of your employees, stay compliant with rules and regulations, and, most importantly, make your clients happy with quality work. It isn’t...
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Combining Traditional and Digital Marketing Tactics in Your Marketing Strategy

          Many clients have used traditional marketing efforts for a long time. If you are using traditional marketing efforts, have you ever thought about how digital marketing could work with them? If you’re looking to optimize...
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