The Digital Scoop

Lead Generation in a Post-COVID Marketplace
While no one is saying the time to worry about the COVID-19 coronavirus is completely done with, businesses are seeing signs of a return to pre-pandemic normalcy. Does that mean you should...
Read More
Read More

How the Launch Online Grant Can Grow Your BC Business
Small businesses, like yours, are vital for our communities. COVID-19 has made it more difficult to continue connecting with your customers and making positive impacts in your neighbourhoods. All of your current and potential...
Read More
Read More

How to Choose The Right Digital Marketing Agency
So, you’re looking for a new digital marketing agency - congratulations! Whether you’re a small business owner looking to bring in new leads, or a marketing coordinator outsourcing digital expertise, working with a...
Read More
Read More

5 Things That Changed SEO in 2019
Remember the days where we used to Ask Jeeves our most pressing questions? When Google was just another version of your favourite search engine, Yahoo? What about those archaic mobile...
Read More
Read More

The Facts About Google’s BERT Algorithm Update
Google makes updates to its algorithm all the time. This is one of the reasons why it is so important to have individuals well versed in organic optimization on your team or...
Read More
Read More

Determining the Success of Your E-Commerce Advertising
Digital marketing has allowed businesses and marketers to gauge the success of advertising campaigns far more than in the days of exclusively traditional media. We are now provided with large volumes of data about the number...
Read More
Read More

The best review sites for Local SEO
More users than ever are using local searches to determine which businesses in their area that they want to visit. If you want to turn people using local search into customers, optimizing for...
Read More
Read More

5 Stick-In-Your-Brain Takeaways from Unbounce’s 2019 CTA Conf.
Last week, I had the pleasure of attending Unbounce’s 2019 Call-to-Action conference in Vancouver, BC. Unbounce consistently creates a wonderful learning experience for 1000+ marketers who attend. Their attention to detail and the...
Read More
Read More

The Importance of Google My Business in Local SEO
When you’re looking to grow your business online, a Google my Business listing can be an invaluable tool for new customers to find you within search engine results pages (or, as we like...
Read More
Read More

The Two Ways to Write a Blog for Your Business
Blogs have been written about almost any topic you can think of and can be a very valuable tool for businesses. I frequently find blog pages on websites that seem like they were...
Read More
Read More