AUG
23
Posted by: Patrick Sauriol on 8/23/2010 4:18:33 PM
Don't know whether your company should have an online marketing strategy? Maybe you do want one but figuring out what all these strange sounding words and terms are putting you off? No sweat -- you're not alone, and there's a way to figure it out so that it all makes sense.
FEB
8
Posted by: Patrick Sauriol on 2/8/2010 12:57:16 PM
Did you miss Google's ad during the Superbowl? Microsoft hopes that you did.
DEC
21
Posted by: Jose Uzcategui on 12/21/2009 1:49:55 PM
Apparently, half a billion dollars from Google wasn’t enough to buy Yelp. For the last couple of weeks the tech community has been hearing about Google’s intention to buy Yelp. Everything seemed to be going well, and after Google’s recent acquisitions, we all thought Yelp was going to be one more smooth transaction. But it wasn’t. Yelp walked away.
FEB
25
Posted by: Flavio Marquez on 2/25/2009 2:51:34 PM
There is great news for companies advertising on the Web: People are spending more time and money online than ever before!
FEB
11
Posted by: Octavio Marquez on 2/11/2009 7:14:40 PM
Every good marketer and creative has, at some point in their career, smashed head first into the wall of Management Thinking. For purposes of discussion, I’ll define Management Thinking as: this is what we do, let’s keep doing it, only better.
JAN
30
Posted by: Octavio Marquez on 1/30/2009 7:04:40 PM
Surveying the business press these days, as well as a good number of current and former clients, one quickly sees that a great many management teams are addressing the economic downturn by “waiting it out”, without any distinct sense of how long they will wait, or what it is they are actually waiting for. The obvious question becomes, what will it look like, this thing we are waiting for? And what will happen in the business world around us while we wait, in virtual silence?
NOV
24
Posted by: Octavio Marquez on 11/24/2008 4:34:15 PM
Protecting your best customers in a down market is the absolute first step in securing your survival and growth prospects. How can you do it online, cost-effectively and immediately? Get Social.
NOV
24
Posted by: Octavio Marquez on 11/24/2008 4:33:15 PM
You have a website, but aside from featuring products, services and the obligatory About Us page, what value is it creating for your customers? If you were given your own TV channel, is that all you would broadcast? Your products and services, and a two-hour About US special during prime time? Of course not. Your web site is your channel, and you can broadcast value.
NOV
24
Posted by: Octavio Marquez on 11/24/2008 4:31:35 PM
You are not alone in wrestling with slim budgets and outsized objectives. Snap can help you build and leverage partnerships to expand your reach, richness, frequency and ROI.
NOV
20
Posted by: Octavio Marquez on 11/20/2008 12:21:01 PM
So, everyone is panicking. Markets are reeling. CFO’s are yelling, “Batten down the hatches” – “hoard the cash”, “cut all spending and ride this thing out”. If I had a dollar for every time I’ve heard that astonishingly bad advice in the past two weeks, I would start my own hedge fund. I hear there’s an opportunity in credit default swaps.
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